Experience

Amplitude
Principal Product Designer · January 2022 – Present

Demonstrated the customer and business impact of improving platform privacy capabilities to leadership.
Collaborated with PM, engineering, legal, marketing, and customer success to holistically improve the customer experience.
Facilitated cross-functional workshops across all product teams to drive alignment on prioritizing privacy capabilities.
Uncovered unmet needs of the admin persona and created a vision for an improved admin experience.
Led user research and design to achieve product-market fit for the Audiences product.
Built strong customer relationships to validate needs and iteratively test prototypes of a new experience for marketers.

Lead/Principal Product Researcher · January 2021 – December 2021

Launched product research as a new function and strategic partner across Amplitude.
Led qualitative research studies to inform new product investments and spearheaded strategic user research to drive product strategy.

Lead Product Designer · December 2019 – January 2021

Uncovered friction and revamped workflows to improve customer collaboration.
Demonstrated the value of strategic user research to inform priorities and strategy for 2021.
Launched Amplitude's first design internship program — hired, managed and mentored product design interns.

Patreon
Senior Product Designer · November 2018 – November 2019

Intuit
Senior Product Designer · October 2017 – October 2018

Design lead for QuickBooks Customer Success Messaging, Self-Help, and Contact Us experiences.
Collaborated with six product managers to achieve business outcomes.

GE Digital
Senior Product Designer · May 2015 – September 2017

Led user research, synthesis, design strategy, and interaction design for multiple Industrial Internet experiences.
Drove cross functional alignment by using design thinking methods to reframe problems and unravel complexity in the midst of ambiguity. Delivered designs and collaborated with engineers to ship products on schedule.
Influenced Product Managers and Engineers to focus on building and delivering features that add customer value.
Acquired in-depth knowledge across four distinct domains to create better customer experiences.

InsideView (now Demandbase)
Lead Interaction Designer · July 2012 – May 2015

Led the design for two new products: OEM with Microsoft and InsideView for Marketing. Collaborated with PM to define product strategy and requirements that met business goals. Partnered with engineers to ensure a high quality user experience is delivered.
Iteratively improved the UX of the flagship sales product by conducting user research, driving usability fixes, and creating designs that increased engagement and adoption.
Built trust with Product Managers and Engineers by communicating how design decisions provide business value.
Transformed the requirements and design process across a distributed agile team, which improved efficiency, collaboration, and communication.

Autodesk
Interaction + Visual Design Intern · November 2010 – August 2011

Redesigned the interaction and visual design of AutoCAD’s palette framework system to create a more elegant and flexible user experience. Created user stories and scenarios. Iterated on the design based on user feedback.
Worked closely with interaction designers in an agile development cycle to modernize the visual design of AutoCAD’s user interface.
Created detailed design specifications to communicate requirements to distributed teams.

I previously spent 7 years as an Art Director and Graphic Designer working at agencies and in-house teams.

Education

University of California, Berkeley
MIMS in User Experience and HCI

Washington University in St. Louis
BFA in Visual Communications: Graphic Design